Beware of the Panda! | Google Panda Algorithm Changes

Posted on 03. Mar, 2012 by in Entrepreneurship

Change happens! And there has certainly been some very big changes with Google Panda Algorithm. Many webmasters lost their income overnight as their top ranking websites dropped to the bottom like a cold brick. Subsequently, other webmasters suddenly experienced much better rankings than before. So what is this all about? Why is this happening? And what is “Panda”?

Panda is Google’s corrective measure for search result ranking algorithm in response to mass exploitation and manipulation by many webmasters who have been dominating search results with “low-value sites” by finding loop-holes and manipulating the system. This, of course, was pushing down the “high-quality sites”  as it was quite easy to “game” the system. With Panda, not so easy now.

I’m sure anyone can recall the frustration of searching for something on the net and finding nothing but garbage sites filled with advertisements. And it’s been even more frustrating for webmasters who labor to create high-quality sites- only to be outranked by low to no-value sites. Well change is certainly happening and the tables are turning in favor of high-quality sites as low-value sites are being de-indexed.

Panda Algorithm Overview
Panda was first released in February 2011 and went global in March of that year, but was not quite effective until the recent updates which have just hit the U.S. and very soon will be impacting the rest of the globe. Essentially, Panda is a form of artificial intelligence that has evolved to “think” more closer to a human level as it can also “learn” in a more sophisticated and scalable way than ever before.

The purpose of Google’s  Panda is to promote a healthy web-ecosystem to deliver quality search results to make it easier for people to find what they’re looking for. Panda is achieving this by devaluing garbage sites and rewarding quality sites. The basic principles that govern Panda algorithm are as follows:

  • Quality Content– Originality, length, authority, quality and relevance
  • Site Metrics– User experience, time on site, bounce rate, load time, etc.
  • Back-link Evaluation– Link profile, quality and relevance
  • Social Signals– Comments, social media response, reviews and citations
  • Authority & Verification– Establishes and protects authorship

 

What Will Not Work Anymore

  • Low to no-value ad sites
  • Duplicate content
  • Low % spun content
  • Auto-blogging
  • Fabricated back-links
  • High pitch-to-content ratio
  • Copy & paste i.e. Amazon customer reviews

 

What Will Work with Panda Algorithm

  • Content Marketing
  • Authority Sales
  • Adsense
  • Effective Social Media Strategy
  • Effective Mobile Strategy
  • Local Research / Offline Marketing
  • “Personalized Search” SEO individual preference
  • Lead Generation/ List Building
  • Video marketing
  • Mobile / Multi-modal
  • Services

 

Questions Webmasters Need To Ask About Their Own Content

  • Would you trust the information? Was it written by an expert?
  • What is the value compared to the SERP results?
  • Is it original content, adequately researched with accurate analysis and reporting?
  • Are there spelling, stylistic or factual errors? Well edited or sloppily & hastily produced?
  • Does it deliver real value and good experience or does it have selfish motives?

 

As a webmaster, all I can say is I am so glad I never fell for black-hat techniques such as ‘fabricated back-links’ and ‘fake reviews’ because now it will really pay-off for keeping things on the up-&-up.  I did have to put some work into adequately spinning some of my own duplicate content, but I definitely do not need to start from scratch like so many other webmasters are having to do.

Well I hope this info about Panda algorithm has been helpful- I know it sure has been for me. Much of the information in this article I gleaned from a webinar hosted by Adam Franklin and delivered by Mike Ullman and I must say it was one of the best webinars I ever watched- Thanks guys!


Related Articles:
Do You Have What It Takes To Win The SEO Game?
Some Internet Marketing Tips That Won’t Upset The Panda
7 Steps To Building An Online Presence

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20 Responses to “Beware of the Panda! | Google Panda Algorithm Changes”

  1. Greg De Tisi

    05. Mar, 2012

    Awesome Scott!

    Helps to make it alot clearer for me I can tell you!:)

    Best

    Greg:)
    Greg De Tisi recently posted..Online Success Coaching: Going The Extra Mile! (I’M a Little PEEVED!)My Profile

    Reply to this comment
  2. celeste.macandog

    05. Mar, 2012

    ur still the best,perfect words scott!!! i wish u luck…

    Reply to this comment
  3. Tari

    05. Mar, 2012

    Awesome post Scott!!! I guess this explains why I’ve been randomly having people who are contacting me, finding me on the net!!! Yay! Thanks for sharing. 🙂

    Reply to this comment
  4. admin

    05. Mar, 2012

    Thanks Tara- I hear you!
    This will make it easier for those who have real value
    See you at the top!
    🙂
    admin recently posted..Beware of the Panda! | Google Panda Algorithm ChangesMy Profile

    Reply to this comment
  5. admin

    05. Mar, 2012

    Greg- glad that helps my friend- it sure clarified things for me too
    🙂
    admin recently posted..Beware of the Panda! | Google Panda Algorithm ChangesMy Profile

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  6. admin

    05. Mar, 2012

    Celeste- you are always appreciative and I really appreciate you to! Thanks <3
    admin recently posted..Beware of the Panda! | Google Panda Algorithm ChangesMy Profile

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  7. Rachel

    08. Mar, 2012

    wonderful info — really useful. I am always shocked at what comes up sometimes during searches — crazy sites! hope that this cuts down on that.

    I also am curious how the more personalized google searches play out.
    Rachel recently posted..It’s a Prototype!My Profile

    Reply to this comment
  8. Nelson

    08. Mar, 2012

    Good info! Thanks Scott!

    Reply to this comment
  9. admin

    09. Mar, 2012

    Thanks for your comment Rachel!
    Here’s a link that explains the personalized search you are curious about

    http://scottyonker.com/what-facebook-and-google-are-hiding-from-the-world/
    admin recently posted..Beware of the Panda! | Google Panda Algorithm ChangesMy Profile

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  10. admin

    09. Mar, 2012

    Thanks Nelson- stay sharp!
    admin recently posted..Beware of the Panda! | Google Panda Algorithm ChangesMy Profile

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  11. Laurie Hurley

    09. Mar, 2012

    This is right up my alley, as you know! Love the explanation in clear, concise language that your audience can understand. So frustrating to see junk when one goes in to Google to search. Hopefully this will change all of that. Thanks for sharing this info!
    Laurie Hurley recently posted..Five Recommended Social Media Apps For FacebookMy Profile

    Reply to this comment
  12. Penny Bergstrom

    09. Mar, 2012

    Excellent post Scott! Thanks for this information. As small business owners it is always helpful to keep up with Google behind the scenes.

    Reply to this comment
  13. Colette Thiel

    09. Mar, 2012

    Good information. Am always learning more about this stuff. Sometimes can be overwhelming.

    Reply to this comment
  14. admin

    10. Mar, 2012

    -Thanks Laurie- I always make it a point to convey things as clear as possible

    -Thanks Penny- hope everything is going well for you

    -Thanks for stopping by Colette- I know what you mean about overwhelming- it can be
    Stay sharp!
    🙂
    admin recently posted..Beware of the Panda! | Google Panda Algorithm ChangesMy Profile

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  15. Akos Fintor

    13. Mar, 2012

    I guess the Panda is not messing around.

    The post is to the point, no fluff! Way to go!
    thanks for the knowledge Scott!
    Akos Fintor recently posted..How the Core of Online Marketing has ChangedMy Profile

    Reply to this comment
  16. Kara

    13. Mar, 2012

    Tons of useful information for everyone. Great site

    Reply to this comment
  17. admin

    13. Mar, 2012

    Thanks Akos- good to see you again!
    Hope things are going well for you
    I’ll have to come give you a visit
    Chow!

    Hi Kara- thanks for your comment- come again!
    🙂
    admin recently posted..Beware of the Panda! | Google Panda Algorithm ChangesMy Profile

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  18. TechManinder

    13. Mar, 2012

    It was quite a nice and informative post… Thanks for sharing this…yes google panda really sucks 🙂
    TechManinder recently posted..How Wax Statues are Made at Madame Tussaud’sMy Profile

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  19. Neck Pain Relief

    24. Mar, 2012

    It’s so lucky for me to find your blog! So great! Just one suggestion: It will be better and easier to follow if your blog can offer rrs subscription service.
    My site is on Neck Pain Relief.

    Reply to this comment

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